Legacy Brand Turnaround Artists
As legacy-brand market shares continue to struggle or decline, we’re finding urgency in investing earlier in the product life cycle to set enterprises up for long-term, organic growth. And we’re finding greater urgency in contemporizing specific kinds of legacy brands with premium cues that keep them relevant in modern food culture.
In this free Hartman Group white paper, we examine how three iconic brands, Lipton RTD Tea, Velveeta and Nutter Butter, overcame their struggles of the past decade to reverse their downward topline dive. What did they do to survive and now thrive where so many other struggling brands have failed?