Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Consumers

Uncover the “why” behind their words and actions

Occasions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Topics

Tap into foundational, trended topical research

Marketplace

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

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Insights

Thinking

September 30, 2026 | Article

Why flexibility has become essential to the modern meal

Despite 79% of consumers saying mealtimes are among their favorite times of day and that they love them,1 American meal routines have grown increasingly…

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September 23, 2026 | Article

Helping you get more from every insight

Click to downloadWe live in an environment saturated with information—but more isn’t always better. Instead, you need relevant information on an ongoing…

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August 31, 2026 | Infographic

Voice of the consumer: Perceptions of product claims

What do consumers really see when they look at a product label? That’s certainly a loaded question in today’s crowded claim environment, but rich qualitative…

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August 25, 2026 | White Paper

Gen X as Influencer: The Untapped Potential of a Forgotten Generation

Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…

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August 17, 2026 | Infographic

Private brands are redefining consumer expectations

Store brands are no longer a secondary competitive threat—they are redefining consumer expectations for what brands must deliver.Our Q4 study, Brand…

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May 13, 2026 | White Paper

The Practical Future of Food Tech

In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…

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January 30, 2026 | Webinar

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

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Recent reports

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Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…

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Snacking isn’t merely a way to describe half of all eating occasions—it has become a flexible tool consumers use to navigate daily life. The latest…

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The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays…