Podcast
The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
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Episode 170
The dos and don’ts of celebrity endorsements
What sets successful celebrity brand endorsements apart in a crowded landscape? Our consultants discuss how to navigate the age of influencers and social media, understand your audience, and avoid common pitfalls for buzz-worthy results.
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