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Eating & Drinking Occasions Landscape: Meal vs. Snack Occasions

Meal and snack occasions are evenly split today, each accounting for more than 180 billion annual occasions. And while the line between these two occasion types continues to blur, it’s critical to understand what makes meals and snacks unique.  

This set of data-focused dashboards compares details like categories consumed, preparation methods, decision timeframes, top retail channels, top need states, demographic differences and more so you can optimize your product, marketing and innovation efforts. 

What’s included?   

• A brief overview of the “who,” “what,” “where,” “when” and “why” of meal and snack occasions  
• Detailed dashboards comparing key factors of meal and snack occasions:  
  • Categories consumed and preparation methods used  
  • Trip type, purchasing and decision timeframes, top sources and retail channels  
  • Top need states, emotional context and occasion characteristics  
  • Demographic differences 
• Key takeaways and thought starters for innovation  

Length: 13 pages