Whether shopping organic or conventional, consumers have long prioritized distinctions of freshness and simplicity—but how they express these values varies across categories.
For example, farm-level attributes like purity and responsible growing practices are most important for products like fresh produce and meats that are closely tied to the farm, whereas processing-level attributes like the absence of negatives and simple production methods are prioritized for center store items.
However, that barely scratches the surface of category-specific nuances that both consumers and manufacturers are navigating today.
That’s why we’re launching Organic Category Reports: an efficient way to access essential category insights and data from the full Beyond Organic 2024 study. These reports also feature additional category data views and analysis that are not included in the full report.
Backed by the latest consumer data and 30 years of experience tracking the organic marketplace, this 10-page executive-ready report will help you understand the role of organic in your category while highlighting new opportunities:
- Consumer participation in your category and reach of organic within your category
- Where your category falls on the spectrum of adoption for organic
- Important sourcing distinctions within your category
- Consumer response when an organic version is not available in your category (shopping elsewhere, switching to conventional, etc.)
- Perceptions of organic among past 3-month category buyers
- Profile of category buyers
These made-to-order reports provide both quantitative and qualitative insights, offering clear recommendations to fine tune your strategy. Choose from 22 food and beverage categories and get the data you need to stay ahead.
Order your Organic Category Report today and unlock new opportunities in your market.