Expertise
Cultural perspective is the key to success, and it shapes everything we do. With expertise spanning the entire food industry, our team always takes a collaborative and culturally informed approach to your objectives.
![HG Expertise-Consumer](/img/expertise/Organic-consumer-profile_Core consumer.png)
Consumers
By tapping into our 30+ years of experience conducting primary consumer research, you can capitalize on the cultural influences shaping demand today.
![HG Expertise-Occasions](/img/expertise/Eating-and-drinking-occasions_Daypart-analysis-by-generation.png)
Occasions
Understanding your consumer’s needs across different occasions is critical to finding disruptive opportunities. Our proprietary Compass Eating & Drinking Occasions database helps you discover possibilities hiding in plain sight.
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Topics
Staying ahead of trends means staying in-step with consumer culture. Our deep subject matter expertise and extensive library of trended data keeps you confident in your decision-making.
Health & wellness:
Leverage over three decades of insights from the longest-running consumer study of the U.S. wellness marketplace.
Sustainability:
Anticipate where consumers’ sustainability priorities are headed by understanding how they’ve evolved since the early days of the green marketplace.
Organic:
Learn from the cultural changes that turned the once-niche organic market into a mainstream phenomenon — and how to break through the noise.
Food & technology:
Keep your efforts aligned with consumer demand by gaining a food-focused perspective on today’s rapid tech advancements.
![HG Expertise-Marketplace](/img/expertise/Functional-and-Fermented-Category-Snapshot.png)
Marketplace
The food and beverage marketplace is changing rapidly, and you need a partner that can expertly interpret consumers’ shifting behaviors.
Food & beverage categories:
Tap into the most expansive category knowledge in the U.S. so you can stand out in crowded markets and successfully enter new ones.
Food retail:
Translate shoppers’ changing habits into strategic opportunities across brick-and-mortar, online, omnichannel and beyond.
Foodservice:
Access comprehensive knowledge of the foodservice landscape so you can optimize your offerings and customer experience.