Expertise
Cultural perspective is the key to success, and it shapes everything we do. With expertise spanning the entire food industry, our team always takes a collaborative and culturally informed approach to your objectives.
Consumers
By tapping into our 30+ years of experience conducting primary consumer research, you can capitalize on the cultural influences shaping demand today.
Occasions
Understanding your consumer’s needs across different occasions is critical to finding disruptive opportunities. Our proprietary Compass Eating & Drinking Occasions database helps you discover possibilities hiding in plain sight.
Topics
Staying ahead of trends means staying in-step with consumer culture. Our deep subject matter expertise and extensive library of trended data keeps you confident in your decision-making.
Health & wellness:
Leverage over three decades of insights from the longest-running consumer study of the U.S. wellness marketplace.
Sustainability:
Anticipate where consumers’ sustainability priorities are headed by understanding how they’ve evolved since the early days of the green marketplace.
Organic:
Learn from the cultural changes that turned the once-niche organic market into a mainstream phenomenon — and how to break through the noise.
Food & technology:
Keep your efforts aligned with consumer demand by gaining a food-focused perspective on today’s rapid tech advancements.
Marketplace
The food and beverage marketplace is changing rapidly, and you need a partner that can expertly interpret consumers’ shifting behaviors.
Food & beverage categories:
Tap into the most expansive category knowledge in the U.S. so you can stand out in crowded markets and successfully enter new ones.
Food retail:
Translate shoppers’ changing habits into strategic opportunities across brick-and-mortar, online, omnichannel and beyond.
Foodservice:
Access comprehensive knowledge of the foodservice landscape so you can optimize your offerings and customer experience.