Eating Occasions Dashboards 2021
Looking back: COVID-19’s initial impact on eating was dramatic, but as 2020 progressed, the resiliency of American food culture was apparent.
This special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, “Shifting Food Habits & Routines: 2021 Eating Occasions Report” explores American trends in eating and drinking occasions in 2021 to help marketers connect to the cultural changes occurring in the U.S.
Published March 2022 | Report length: 62 pages | U.S. market coverage
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (May 2021; July-August 2021; October 2021) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Including 3 years of trended data (2019-2021)
- Methodology and an overview
- Contexts & characteristics and analysis of:
- The 8 eating occasions by daypart
- Key takeaways & implications
- Comprehensive insights on 2021 eating and drinking occasions, including key differences between generations and dayparts
- Dashboards (3 slides each) for each of the 8 eating occasions dayparts: early-morning snack, breakfast, mid-morning snack, lunch, afternoon snack, dinner, after-dinner snack, and late-night meal/snack
- Key takeaways and thought starters for innovation
For more information: Eating Occasions Dashboards 2021 Report brochure
