Sustainability 2023: Making Things Personal
“Sustainability,” once taken to be simply the ability for humans to use natural resources in a way that can support both present and future generations, is now well understood to be a much more nuanced global challenge.
“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research efforts to offer food and beverage companies essential insights and recommendations for building a sustainability strategy that’s truly sustainable. The report examines consumers’ sustainability-related priorities today, what issues are emerging, and how to speak to consumers as the definition of sustainability evolves.
Published September 2023 | Report length: 92 pages | U.S. market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Online national survey July 19, 2023 – July 27, 2023, n=2165 U.S. residents aged 18-77. (MOE) ±2.1 pts at 95% confidence level.
Respondents recruited as a nationally representative sample. Balanced by age, gender, division, income, race / ethnicity, and presence of children to match the 2023 Census Bureau Current Population Survey.
- Primary Qualitative Research: Digital Ethnographies: N=16 participants. Week-long immersive engagement via asynchronous virtual platform.
Follow-up In-depth Interviews, n=8 participants. Hour-long interview focused on delving into responses from digital ethnography.
- Methodology
- Executive Summary
- Chapter 1: Sustainability in Context
- Chapter 2: The World of Sustainability
- Chapter 3: Key Topics in Sustainability
- Government responsibility
- Individual self-reliance
- Animal welfare and husbandry
- Company transparency
- Regenerative agriculture
- Health and sustainability
- Chapter 4: Packaging
- Chapter 5: Purchasing Priorities in Sustainability
- Chapter 6: Considerations for CPG, Retailers, and Restaurants
- Chapter 7: Findings and Recommendations
- Language and terms that resonate with consumers today
- Claims consumers really care about
- How sustainability issues play out at shelf
- How to avoid greenwashing risks
- Where your brand or company make the greatest impact
