Snacking 2020: Emerging, Evolving and Disrupted
The pandemic has altered consumers’ schedules, increased their time at home, changed work environments, reduced social interactions, isolated household units, introduced fears around food procurement, and shifted emotional states in the direction of both boredom and heightened anxiety. With these changes, snacking needs and routines have also evolved.
“Snacking 2020: Emerging, Evolving and Disrupted” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, sourcing and planning, and the impact of COVID-19 pandemic on snacking habits and drivers. Ultimately, this report lays the foundation for identifying opportunities in product development and positioning that will spur growth.
Published December 2020 | Report length: 126 pages | U.S. market coverage
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: A nationally representative online survey of n=2,008 U.S. adults (aged 18–74), primary shoppers conducted in August 2020. Results weighted to U.S. Census balance for age, gender, income, census division, and kids in HH.
- Primary Qualitative Research: 7-day asynchronous task assignment via specialized mobile app. All tasks were completed remotely due to COVID-19, and no participants were asked to visit a store or public area for safety reasons. 7 consumers also participated in a 1-hour follow-up interview to contextualize task uploads and dig deeper into key topic areas.
- Methodology
- Executive Summary
- Chapter 1. The Culture of Snacking in the U.S. Today
- Chapter 2. Snacking Routines and the Modern Snacking Framework
- Chapter 3. Evolving Snacking Considerations
- Chapter 4. Profiles in Snacking: Overwhelmed Families, Shifting Workforce, and Generational View
- Chapter 5. Sourcing Snacks in 2020
- Chapter 6. Snacking: A Category Focus
- Implications and Recommendations
- Consumer attitudes towards snacking
- Drivers for snacking occasions
- Evolution of snacking habits and frequency
- Planning and sourcing for snacking occasions
- Impact of COVID-19 pandemic on snacking habits and drivers
