Beverage Category Snapshots
Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with questions about which sweeteners consumers want in your beverages? That confusion stops here.
Backed by Hartman’s exhaustive research on 2023 beverage culture and data from our proprietary eating/drinking occasions database, a Beverage Category Snapshot report will help you meet the needs of today’s consumer with speed and efficiency. Consider it your toolkit for dialing in the right attributes and occasions within your beverage category.
Simply let us know which beverage category you’d like a snapshot of (such as alcohol, coffee, water, soda and more) and you’ll receive a 12-page report tailored to that category.*
*Beverage category reports are made-to-order based on the category (or categories) you select. Please allow two weeks from the purchase date for electronic report delivery.
A brief overview on 2023 beverage culture and how consumers view your category today
A consumption occasion profile of your category: the who, when and where, plus top foods that may be present
Topical dashboards: category-specific beverage need states, attributes/claims, and sweetener profiles
Key takeaways and recommendations specific to your category
Available categories:
- Alcohol
- Low/no alcohol
- Coffee
- Tea
- Water
- Dairy
- Dairy alternatives
- Juices and Smoothies
- Soda and Soft Drinks
- Sports and Energy Drinks
- Functional + Fermented
- Meal Replacements, Protein Shakes, Nutritional Powders/Drops
