Health & Wellness 2023: The Great Wellness Reset
Coming out of the COVID-19 pandemic and shaped by a desire for quality of life and longevity, resistance to the commercialization of wellness, and inflation, the present moment is a unique time for health and wellness: the Great Wellness Reset. This is leading consumers to rethink their priorities and approaches to health and wellness.
"Health and Wellness 2023: The Great Wellness Reset" includes the latest findings from Hartman Group’s long running consumer-centric study of the U.S. wellness marketplace. The study offers a comprehensive consumer-centered perspective on health and wellness today including consumer priorities and approaches to support their mental, physical and social wellness.
Published March 2023 | Report length: 107 pages | U.S. market coverage
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Online national survey January 23, 2023–February 5, 2023, n=2,175 U.S. adults aged 18–77 (MOE ±2.0% at 95% confidence level). Respondents recruited as a nationally representative sample.
Balanced by age, gender, division, income, race / ethnicity, and presence of children to match the 2022 Census Bureau Current Population Survey. Including
- Primary Qualitative Research: Digital Ethnographies: N=16 participants. Week-long immersive engagement via asynchronous virtual platform.
Follow-up In-depth Interviews, N=7 participants. Hour-long interview focused on delving deeper into responses from the digital ethnography.
- Methodology
- Executive Summary
- Chapter 1. The Great Wellness Reset
- Chapter 2. The World of Health & Wellness
- Chapter 3. Addressing Health and Wellness
- Deep dive: Consume
- Deep dive: Treat
- Deep dive: Act
- Deep dive: Measure
- Implications and Recommendations
- Cultural impact of COVID-19 pandemic
- Key trends driving health and wellness today
- Hartman Group Health and Wellness World Model
- Consumer tactics to address health and wellness
