Ideas in Food 2024

Food and beverage remain central to how consumers engage with the world and each other. Consumers will continue to seek out products and experiences that provide for sustenance and fun, and physical and emotional nourishment. This gives businesses in the food and beverage industry the opportunity to fuel such experiences by staying on top of trends and delivering new solutions that meet consumer needs.

Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind those concepts. By providing a strategic and future-oriented POV, this report gives you the right insights to confidently understand why you should pay attention to specific trends, which ones may not serve your business, and where you can make the greatest impact.

Published January 2024 | Report length: 43 pages | U.S. market coverage