Food Sourcing in America July/August 2020
The COVID-19 pandemic has introduced unprecedented disruptions to how consumers procure food, including disturbances to the supply chain, changes to how they plan their shopping trips and physically move through the store, and a meteoric rise of online shopping paired with a sudden interruption to restaurant dining.
“Food Sourcing in America, July/August 2020 “ takes an in-depth look at these changes to help food industry professionals understand the current landscape of food procurement and make viable predictions about the future.
Published September 2020 | Report length: 140 pages | U.S. market coverage
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: A nationally representative online survey of n=2,008 U.S. adults (aged 18–74), primary shoppers conducted in August 2020.
Results weighted to U.S. Census balance for age, gender, income, census division, and kids in HH.
- Primary Qualitative Research: 7-day asynchronous task assignment via specialized mobile app. All tasks were completed remotely due to COVID-19, and no participants were asked to visit a store or public area for safety reasons.
7 consumers also participated in a 1-hour follow-up interview to contextualize task uploads and dig deeper into key topic areas.
- Methodology
- Executive Summary
- Chapter 1. Shifts in Context, Shifts in Food Sourcing
- Chapter 2. Food Shopping in a Pandemic
- Chapter 3. The Anatomy of a Grocery Trip
- Chapter 4. Channel Engagement and Performance
- Chapter 5. Channel and Retailer Profiles
- Chapter 6. Online Shopping
- Chapter 7. The Rise of Private Label
- Chapter 8. Restaurant Sourcing in a Pandemic
- Implications and Recommendations
- Shifts in Context, Shifts in Food Sourcing
- Food Shopping in a Pandemic
- Channel and Retailer Profiles
- Online Shopping
- Private Label
- Restaurant sourcing considerations
