Reliance on Restaurants: An American Eating Occasions Perspective
Consumers utilize foodservice for a variety of reasons, ranging from convenience and flavor to socializing and discovering food traditions from around the globe. Today, about one-quarter of all U.S. adult eating occasions involve restaurant-sourced food and beverage.
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions through a need state framework that contextualizes and illuminates how Americans use restaurants to obtain food. This 12-page report helps to inform strategy for industry experts, like restaurant operators and suppliers, as well as manufacturers and retailers who compete with the foodservice industry.
Published July 2023 | Report length: 54 pages | U.S. market coverage
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (April-May 2023; July-August 2023; September-October 2023) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Base, adults aged 18-75 eating occasions: Total Occasions 2021–2022 (n=28,194), Total Restaurant Occasions (n=5,913). Specific sourcing details are included on individual slides as needed.
- Methodology and an overview of Hartman Group's Compass Eating & Drinking Occasions Database
- Chapter 1: Introduction
- Chapter 2: Restaurant Need State Framework
- Chapter 3: Restaurant Occasions: Demographics, Social Context & Daypart
- Chapter 4: Restaurant Occasions: Dine-in vs. To-go
- Top 10 Takeaways
- Restaurant Need State Framework with six pillars that serve as guideposts for key consumer needs when sourcing from restaurants
- Key differences among the six pillars of the restaurant need state framework and other characteristics of restaurant occasions
- Restaurant occasions demographics, social context & dayparts
- Dine-in vs. to-go restaurant occasions
