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Health Benefits 2024
This report will provide strategic insights on consumer attitudes, priorities and approaches around a selection of key health needs and benefits: energy, immunity, digestive health, cognitive health, sleep, weight management, emotional regulation, beauty and more. The report will provide actionable guidance for businesses seeking to optimize brand- and product-level claims and attributes.
The final report will include:
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
Key topics to be explored include, but are not limited to:
Consumer motivations, needs and behaviors
What are consumers’ underlying, enduring needs, and how can you support them in meaningful ways? What are the opportune moments to connect with consumers on their health journey?
Paths to purchase
How do consumers shop for functional products? What are their expectations of various channels? How can you leverage channel strengths and purchase drivers to best position your brand?
Inspiration and innovation
How can you innovate and future-proof your brand to align with consumers’ evolving expectations, needs and purchase criteria?
Published September 2024
Price: $15,000