Upcoming study
Health Benefits 2024: From Energy to Immunity
Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in products that not only help maintain their health and prevent illness, but that offer specific health benefits beyond basic nutrition.
“Health Benefits 2024” will provide a fresh perspective on consumer attitudes, priorities and approaches around a selection of key health needs and benefits, including— energy, immunity, digestive health, cognitive health, sleep, weight management, emotional regulation and beauty.
Available for pre-purchase now | Publishing September 2024 | U.S. market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Nationally representative online survey of U.S. consumers aged 18-78, with a minimum total sample of n=2,000 and readable samples of demographic audiences such as age cohorts or income tiers.
- Primary Qualitative Research: One-week engagement (journaling, prompts, photos and videos) with demographically and regionally diverse consumers. Research will involve a dynamic online qualitative research platform paired with in-depth, virtual interviews with a subset of participants.
- Methodology
- Executive summary
- Primary report content, including charts, graphs and in-depth analysis of key findings
- Implications and Recommendations
- Consumer motivations, needs and behaviors. What are consumers’ underlying, enduring needs, and how can you support them in meaningful ways? What are the opportune moments to connect with consumers on their health journey?
- Paths to purchase. How do consumers shop for functional products? What are their expectations of various channels? How can you leverage channel strengths and purchase drivers to best position your brand?
- Inspiration for innovation. How can you innovate and future-proof your brand to align with consumers’ evolving expectations, needs and purchase criteria?
For more information: Health Benefits 2024: From Energy to Immunity Report brochure
