Health & Wellness: Reimagining Well-being Amid COVID-19
Hartman Group has tracked consumer attitudes, behaviors, aspirations, and challenges around health and wellness for over two decades.
Health and Wellness 2023, The Great Wellness Reset includes the latest findings from Hartman Group’s long running consumer-centric study of the U.S. wellness marketplace. The study offers a comprehensive consumer-centered perspective on health and wellness today including consumer priorities and approaches to support their mental, physical and social wellness.
Published March 2021 | Report length: 117 pages | U.S. market coverage
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: A nationally representative online survey of n=2,347 U.S. adults (aged 18–75), primary shoppers, conducted Jan. 29-Feb.10, 2021. Results weighted to U.S. Census balance for age, gender, income, census division, and presence of children in household.
- Primary Qualitative Research: 5-day asynchronous task assignment via specialized mobile app. All tasks were completed remotely due to COVID-19, and no participants were asked to visit a store or public area for safety reasons. Consumers participated in 1-hour virtual interviews to contextualize assignment uploads and dig deeper into key topic areas.
- Methodology
- Executive Summary
- Chapter 1. Health & Wellness in the U.S.: Cultural Shifts and the COVID-19 Pandemic
- Chapter 2. The World of Health & Wellness: The Role of Consumer Engagement
- Chapter 3. Priorities Emerging Amid COVID-19: Spotlight on Immunity and Mental Well-being
- Chapter 4. Perennial Needs Amid COVID-19: Spotlight on Physical Fitness and Nutrition
- Chapter 5. Health and the Household: Spotlight on Household Composition and Households with Pets
- Chapter 6. Sourcing Health & Wellness: Consumer Navigation of Information and Solutions
- Chapter 7. The Democratization of Health & Wellness: Spotlight on Socioeconomic Levels
- Implications and Recommendations
- Consumer attitudes, behaviors, aspirations, and challenges around health and wellness
- The Hartman Group’s World of Health & Wellness Segmentation and segment dashboards
- Remedies used to address current and potential future health conditions
- Mental health-supporting tactics regularly used for health and wellness
- Physical fitness, nutrition and weight management
- Plant-based eating approaches
- Pets and health and wellness
For more information: Health & Wellness: Reimagining Well-being Amid COVID-19 Report brochure
