Eating & Drinking Occasions Landscape 2023: Settling Into a New Era
American eating patterns have stabilized in many ways from their complete upheaval surrounding the pandemic, and we’re officially living in the “new normal.”
“Eating & Drinking Occasions Landscape 2023: Settling Into a New Era” looks back at the past five years to identify key shifts — and subsequent stabilizations — in adult eating and drinking behaviors. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 15,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.
Published February 2024 | Report length: 72 pages | U.S. market coverage
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (April-May 2023; July-August 2023; September-October 2023) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Including 5 years of trended data (2021-2023)
- Methodology and introduction
- Occasion context: understanding the when, where and with whom of eating & drinking occasions
- Sourcing and preparation: understanding where food and beverages are sourced and how they are prepared
- Emotions and need states: understanding the why behind eating & drinking occasions
- 8 daypart occasion dashboards
- Key takeaways & implications
- Comprehensive insights on 2023 eating and drinking occasions, including key differences between generations and dayparts
- Dashboards (3 slides each) for each of the 8 eating occasions dayparts: early-morning snack, breakfast, mid-morning snack, lunch, afternoon snack, dinner, after-dinner snack, and late-night meal/snack
- Key takeaways and thought starters for innovation
