Health & Wellness 2025: The Interplay of Vitality and Longevity
In an era where food tech advancements and “magic bullet” medications continue to influence consumers’ engagement with and perceptions of wellness, a central theme persists: consumers aspire for better quality of life for a longer period of time. With in-depth insights and practical guidance, Health and Wellness 2025 will help CPG industry players meet the complex health needs of today’s consumers, from the highly engaged wellness enthusiasts to those newly exploring concepts of living and aging well.
The report will explore how consumers engage with the higher-level needs of vitality and longevity, how those needs interplay with short-term health goals and how all of this can inform ingredients, formats (functional foods, supplements, etc.), communications and packaging.
Available for pre-purchase now | Publishing March 2025 | U.S. market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
Primary quantitative research: Nationally representative online survey of U.S. consumers aged 18-78, with a minimum total sample of n=2,000 and readable samples of demographic audiences such as age cohorts or income tiers.
Primary qualitative research: Literature review of marketing, consumer publications and discourse on wellness; engagement with writings/podcasts by cultural informants; social listening on key consumer platforms; virtual interviews with highly engaged consumers in the wellness space.
Proprietary segmentation: Hartman Group’s World of Health and Wellness model segments consumers based on their level of engagement with health and wellness.
- Methodology
- Executive summary
- Primary report content, including charts, graphs and in-depth analysis of key findings
- Implications and recommendations
- What do vitality and longevity mean in our culture today? How do they compare and contrast with other high-level consumer wellness goals?
- How can companies support the twin needs of vitality and longevity in a believable manner?
- How do these big-picture concepts link to everyday consumer needs such as energy, relaxation, disease prevention, etc.?
- Which ingredients currently connect to vitality and longevity, and which emerging ingredients are likely to be important in the future?
- What are the optimal cues (attributes, claims, language, packaging, etc.) to communicate vitality and longevity? What language and semiotics will best resonate?
- How are these concepts likely to evolve/expand in consumers’ minds as new technologies and unique solutions come to market?
