Modern Approaches to Eating 2022
Food is central to our lives, and how consumers choose to eat reflects their identity and values, shaped by culture. The history of nutritional recommendations, guidelines, dietary advice, and diets has shaped how consumers think about their own eating approaches and their attitudes toward “diets” in particular, often associating the term with restriction and weight loss goals. However, this doesn’t reflect the vast diversity of approaches to eating that consumers engage in today.
“Modern Approaches to Eating” explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.
Published June 2022 | Report length: 118 pages | U.S. market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Online national survey April 29 – May 12, 2022, n=2,381 U.S. adult primary shoppers aged 18–76 (MOE ± 2.0% at 95% confidence level).
Respondents recruited as a nationally representative sample. Results balanced by age, gender, division, income, race/ethnicity, and presence of children to match the 2022 Census Bureau Current Population Survey.
- Primary Qualitative Research: Digital Ethnographies: N=12 participants. Week-long immersive engagement via a virtual platform. Youth interviews: N=3. 30-minute interviews focused on eating approach.
Follow-up In-depth Interviews, N=8 selected from digital ethnography participants. Hour-long interview focused on delving deeper into responses from the digital ethnography.
- Methodology
- Executive Summary
- Chapter One: The Cultural Context for Diets and Eating Approaches
- Chapter Two: Eating Approach Motivations, Strategies & Challenges
- Chapter Three: Use and Perceptions of Popular Diets
- Chapter Four: Plant-Based Eating
- Chapter Five: Weight Management
- Implications and Recommendations
- An historical perspective on “diet” and eating approaches
- Eating approaches in relation to health and wellness
- Goals, motivations and challenges of diets
- Spotlights on various eating approaches—Intermittent fasting; mindful and intuitive eating; Whole foods diets; Low carb; Keto; Avoidance; Gluten-free; Purification; Individual approach
- Plant-based eating motivations and barriers
- Cultural discourse and perceptions of weight
