Health & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’ overall health and wellness, as well as owner perspectives on supporting the health and wellness of their pets.
Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-centered perspective on health and wellness for pets today.
Published March 2023 | Report length: 27 pages | U.S. market coverage
Bundled pricing is available when purchasing with the Health & Wellness 2023: The Great Wellness Reset report.
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Online national survey January 23, 2023–February 5, 2023, n=2,175 U.S. adults aged 18–77 (MOE ±2.0% at 95% confidence level). Respondents recruited as a nationally representative sample.
Balanced by age, gender, division, income, race / ethnicity, and presence of children to match the 2022 Census Bureau Current Population Survey. Including
Households with dogs / cats: n=911, households with dogs n=659, households with cats n=513
Households with dogs only n=398, households with cats only n=252, households with both n=261
- Primary Qualitative Research: Digital Ethnographies: N=7 participants who are pet owners. Week-long immersive engagement via asynchronous virtual platform.
Hour-long follow-up interviews with select participants focused on delving deeper into responses from the digital ethnography.
- Methodology
- Executive Summary
- Chapter 1. The World of Health & Wellness
- Chapter 2. Health & Wellness and Pets
- Implications and Recommendations
- Demographics by dog and cat owners
- Pets as part of owners’ Health and Wellness
- Approaches to support pets’ Health and Wellness
- Views on pet food and treats
- Pets and supplements
- Pets and exercise
- Pets and mental wellness (analysis)
