Eating & Drinking Occasions Landscape: At-Home vs. Away-From-Home Occasions
3 in 4 eating and drinking occasions take place at home, accounting for 280 billion annual occasions. But away-from-home occasions present their own unique set of opportunities to meet a heightened spectrum of needs. Understanding key differences between these two occasion types will help you not only optimize your products and marketing, but innovate to capture additional mouths.
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult occasions to highlight notable differences across at-home and away-from-home occasions. This 13-page report helps inspire strategic thinking and inform optimization efforts for CPG manufacturers, retailers, foodservice providers and more.
Published July 2024 | Report length: 13 pages | U.S. market coverage
Bundle and save:
Purchase any three Eating & Drinking Occasions Landscape reports and receive special pricing: $2,500 for three reports (over 16% off compared to purchasing reports individually). Choose from a variety of topics to suit your occasion-based data needs:
- Alone vs. social occasions
- At-home vs. away-from-home occasions
- Meal vs. snack occasions
- Restaurant-sourced vs. non-restaurant-sourced occasions
- Coming November 2024: spontaneous vs. planned occasions
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (April-May 2023; July-August 2023; September-October 2023) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Methodology
- Interpreting the dashboards
- At-home and away-from-home occasions dashboards
- Key details
- Food and beverage
- Sourcing and decision
- Need states
- Demographics
- Key takeaways
- At-Home vs. away-from-home occasions
- A brief overview of the “who,” “where” and “when” of at-home vs. away-from-home eating and drinking occasions
- Detailed dashboards comparing key factors of at-home vs. away-from-home occasions:
- Categories and cuisines used
- Trip type, purchasing timeframes, trip sources and top retail and restaurant channel
- Top need states, feelings and emotions, as well as occasion characteristics
- Key differences across demographics
- Key takeaways and thought starters for innovation
