A New Landscape of Eating: 2022 Eating Occasions Report
The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not returning to how things were before the pandemic.
“A New Landscape of Eating: 2022 Eating Occasions” highlights U.S. adult eating behaviors in 2022, how aspects have shifted from previous years, and how eating occasions differ among generational cohorts and across the day. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 14,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.
Published February 2023 | Report length: 73 pages | U.S. market coverage
- Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (May 2022; July-August 2022; October 2022) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Including 4 years of trended data (2019-2023)
- Methodology and an overview
- Contexts & characteristics and analysis of:
- Participation in eating occasions across the day
- The social context of eating
- Snack vs. meal occasions
- Eating location
- Need states
- Emotional context and top considerations
- Important food and beverage attributes
- Restaurant sourced eating occasions
- Cooking and degree of preparation
- Shopping and food sourcing
- Spotlight: Price sensitive occasions
- The 8 eating occasions by daypart
- Key takeaways & implications
- Comprehensive insights on 2022 eating and drinking occasions, including key differences between generations and dayparts
- Dashboards (3 slides each) for each of the 8 eating occasions dayparts: early-morning snack, breakfast, mid-morning snack, lunch, afternoon snack, dinner, after-dinner snack, and late-night meal/snack
- Key takeaways and thought starters for innovation
