Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
205 results found
The World of Health and Wellness Model: Time-tested, culture-validated
Chatter about AI is constant. (Almost) everything is being automated. New tools and technologies launch daily with the promise of solving all of your research…
Learn moreA deeper look at GLP-1 households
For the past two years, much of the conversation around GLP-1 medications has focused on the individual consumer. As appetite-suppressing drugs gain widespread…
Learn moreThe product claim paradigm: How to build trust in an environment of scrutiny
Food and beverage shoppers today face a paradox of choice. Packages are filled with signals intended to influence choice and help consumers quickly determine…
Learn moreThat "Irish" dish on your St. Patrick's Day table? It's complicated.
Every March, Americans gather around plates of corned beef and cabbage in celebration of Irish heritage. But there's a plot twist: most people in Ireland…
Learn moreA new lens on occasions strategy
For nearly 15 years, we’ve tracked the shifting rhythms of U.S. eating and drinking occasions with our proprietary Compass Database. We’ve seen…
Learn moreEarly insights from the field: Perceptions of food & beverage claims in 2026
We’re in the thick of fieldwork for our Q1 syndicated report, Claims and Cues 2026: Category Attribute Playbook, and one thing is already clear: consumers…
Learn moreAutomation vs. agency: How AI is shaping food tech
Will AI-assisted food culture produce the next generation of home cooking savants—or quietly erode the human touch and personal traditions that make…
Learn moreNew rules of relevance: How category attributes shape consumer choice
For decades, food and beverage brands have chased the next big claim—heart healthy, fair trade and pasture-raised have all had their time in the sun.…
Learn moreTurning macro forces into market growth: How a strategic framework transformed an ingredient supplier’s go-to-market approach
Macro forces can often feel too broad or abstract to guide actionable business decisions. Yet when translated through a consumer-centric lens, these same…
Learn more