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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
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The Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food
The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between…
Learn moreTexas sued for banning cultivated meat
The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale…
Learn moreBack to Routine: Understanding the Emotional Landscape of Food Shopping
September finds many consumers settling back into familiar routines, including food planning, procuring, and preparation. For some, these routines feel…
Learn moreHolistic wellness in food and beverage
Two reports for one comprehensive view of today’s consumer As the cultural imperative to “be well” has gained momentum in the U.S., wellness…
Learn moreQualitative excellence, without the wait
When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They…
Learn moreWords Matter: Navigating sustainability messaging
There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that…
Learn moreThe state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
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