Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
Latest content
37 results found
Ask the experts: What defines contemporary food quality?
In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when…
Learn moreKey insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Learn moreInside key findings from “Future of Snacking 2024”
“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. This free, 20-minute webinar shares…
Learn moreAsk the experts: What’s next for organic?
In this virtual live discussion, Laurie Demeritt and Melissa Abbott shared preliminary insights into audience questions on the organic industry, offered…
Learn moreSettling into a new era: Inside the latest eating & drinking occasions data
There has been a fundamental shift in the landscape of eating as consumers have “settled in” to life post-pandemic; but the equilibrium is different…
Learn more"Taste of Tomorrow 2023: Navigating Food through the Eyes of Gen Z and Alpha" Report Highlights
Understanding the influences that mold Gen Z and Gen Alpha’s worldviews is essential to understanding their food lives. This free webinar shares highlights…
Learn more"Sustainability 2023: Making Things Personal" Report Highlights
65% of consumers would like corporate sustainability practices to be more visible to the public, but fewer than 1 in 10 trust companies as an accurate…
Learn more"Modern Beverage Culture 2023" Report Highlights
Consumers are leveling up their beverage choices — and their expectations. Nearly half of all consumers consider health-related attributes like simple…
Learn moreOpportunities For Products Made With Protein From Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn more