Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
196 results found
Year in Review: Top Hartman Infographics of 2022
Happy holidays – and cheers to the new year ahead. They say a picture is worth a thousand words and Hartman infographics take the pulse of consumer trends…
Learn moreA Year in Food Culture: Five Notable Hartman Articles of 2022
Season’s greeting and happy holidays! With an exciting 2023 on the horizon, where are consumers headed next? Five top Hartman articles from…
Learn moreNew Study: Health & Wellness 2023
The Hartman Group’s series of Health & Wellness syndicated studies is the longest running consumer-centric study of the U.S. wellness marketplace.…
Learn moreNow Fielding – New Hartman Food & Technology 2022 study explores the consumer view on a range of food-tech innovations
From kitchen gadgets, devices and apps to hydroponic farming, cellular dairy and regenerative agriculture, how we “do” food — grow…
Learn moreNew Hartman Report Insights: Food Sourcing in America 2022
Our new report Food Sourcing in America 2022 examines how consumers traverse today’s hybrid world of in-store and online grocery shopping as well…
Learn moreComing This Week: New Hartman Report Food Sourcing in America 2022
Is Mass putting another nail in Grocery’s coffin? Our newest report Food Sourcing in America 2022 finds that shoppers are demonstrating a lack of channel…
Learn moreConsumer vs. Restaurant – New Hartman Report Details the Challenges of Eating Out
Americans love to eat out, and yet our new report, Modern Approaches to Eating, details how restaurant offerings present challenges to individual…
Learn moreConsumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn moreUpdate: Inflation and Grocery Shopping Today – Currently Examined in New Hartman Study, "Food Sourcing in America 2022"
We are examining the topic of inflationary impacts and other emerging consumer considerations (e.g., ongoing pandemic food procurement, supply chain disruptions, global…
Learn more