Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
189 results found
Consumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn moreUpdate: Inflation and Grocery Shopping Today – Currently Examined in New Hartman Study, "Food Sourcing in America 2022"
We are examining the topic of inflationary impacts and other emerging consumer considerations (e.g., ongoing pandemic food procurement, supply chain disruptions, global…
Learn moreTrends in Grocery Shopping Today – FMI and Hartman Group Resources
From hybrid grocery to the changing food shopping landscape, we profile recent insightful resources from FMI—The Food Industry Association (with…
Learn moreNew Modern Approaches to Eating Report Sneak Peek: Rules of Eating and Our Complex Relationship with "Diet"
Trends in consumer motivations for diet and eating examined in upcoming Hartman Modern Approaches to Eating report.For over 20 years The Hartman Group…
Learn moreInflation and Grocery Shopping Today – Next Up in New Hartman Study Food Sourcing in America 2022
Our newest study Food Sourcing in America 2022 examines the impact of the pandemic (and adjustments made since) in terms of food sourcing as well as emerging…
Learn moreNew Study: Food Sourcing in America 2022
Building on 20 years of shopper research and insights, our newest study to launch examines how Americans shop for and procure foods and beverages today.…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn morePrivate Label Provides Greater Access to Organic and Healthy Foods and Beverages as Consumers Emerge from the Pandemic
With two years of a global health crisis under their belts, consumers are seeking to bolster their health with better-for-you foods and beverages, made…
Learn moreLessons from the Pandemic: What’s Next in Diet and Eating Behavior? New Study Underway
As a result of more focused effort, 4 out of 10 consumers consider their diets healthier than before the pandemic. Consumers employ a number of different…
Learn more