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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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White Paper Download - Closing the Gap in Sustainability: How to Stand Out in the Crowd
Familiarity with the term “sustainability” has grown steadily in recent years, but consumer confidence in identifying sustainable products…
Learn moreNew Hartman Report Organic 2022: Then, Now, Next Paints a Bright Future Ahead for Growth in Organic Food and Beverage
For over 25 years The Hartman Group has been charting the consumer-driven organic and natural marketplace – our newest report sees ongoing growth…
Learn moreBreakfast, Lunch, Dinner (and Snacks too): Inside American Eating Behavior
Based on analysis of over 14,000 eating occasions, a new Hartman report examines the who, what, where, how and why of eating occasions from early morning…
Learn moreThree Highlights from Our New Report: “Shifting Food Habits & Routines: 2021 Eating Occasions”
When it comes to meals, cooking, eating behaviors and our use of restaurants, a new Hartman Group report finds that the pandemic has shifted many aspects…
Learn moreNew Study: Modern Approaches to Eating 2022
Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating. While the past two years have spotlighted…
Learn moreWhat’s Driving Consumer Demand for Organic Foods and Beverages?
Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in…
Learn moreAmerican Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
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