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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
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Breakfast, Lunch, Dinner (and Snacks too): Inside American Eating Behavior
Based on analysis of over 14,000 eating occasions, a new Hartman report examines the who, what, where, how and why of eating occasions from early morning…
Learn moreThree Highlights from Our New Report: “Shifting Food Habits & Routines: 2021 Eating Occasions”
When it comes to meals, cooking, eating behaviors and our use of restaurants, a new Hartman Group report finds that the pandemic has shifted many aspects…
Learn moreNew Study: Modern Approaches to Eating 2022
Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating. While the past two years have spotlighted…
Learn moreWhat’s Driving Consumer Demand for Organic Foods and Beverages?
Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in new…
Learn moreAmerican Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
Learn moreFood in Focus: Where Do American Meals and Cooking Stand Today? What About the Future?
If you’re immersed in the culture and business of food (as we are!), our collective psyche these past two years has been dominated by how COVID-19 impacted…
Learn moreIn Their Own Words: How Today’s Consumers Rate the “Value” of a Brand
Private brands now offer consumers a strong, competitive option that not only is cost-effective but also often taps into modern notions of healthy, high-quality…
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