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Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
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Trends Spotlight: Breaking Down the Sober Curious Movement in Alcohol Beverage Consumption
Prior to the pandemic, one of the biggest trends in the beverage landscape was a change in how consumers—particularly younger consumers—approach…
Learn moreA Global, Consumer-Centric View of Health & Wellness Reveals Aspects Unique to Individual Countries—But Also Similarities
Despite cultural differences around the world, consumers display many similarities in approaches and attitudes to Health & Wellness, particularly during…
Learn moreDemocratization of Health & Wellness? Consumers Look to Brands and Retailers for Help
From Cost to Retail Access, Low Socioeconomic Consumers Need Help to Create a More Inclusive and Democratized Health & Wellness Landscape. Much…
Learn moreRedefining Normal: Three Takeaways from Hartman’s Spring 2021 Eating Occasions Special Report
It’s been quite an unsettling and uncertain time, with COVID-19 impacting eating and drinking behaviors in dramatic ways. In spring 2020, the beginning…
Learn moreUpdating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand? We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy Products Over the past several years, the dairy aisle has…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
Learn moreSustainability Next: Purchasing, Consumption, Values … Action?
From the Effects of Consumption to Global Warming and Social Justice: What’s Next in Sustainability? We all know how COVID-19 changed the public’s…
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