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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Updating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand? We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
Learn moreSustainability Next: Purchasing, Consumption, Values … Action?
From the Effects of Consumption to Global Warming and Social Justice: What’s Next in Sustainability? We all know how COVID-19 changed the public’s…
Learn moreHealth & Wellness 2021: COVID-19’s Impact on Consumer Sentiment
Undoubtedly, we have been living through and experiencing a very interesting time, not just in American history but in our shared personal and professional…
Learn moreBig Ideas for Food Waste — From Upcycling to Extending Freshness in Produce
Hartman Group Podcasts: Insights Into Big Solutions for the Big Problem of Food Waste.Among many “big” issues consumers see as falling under the scope…
Learn moreBeverage as Snack: The Expanding Role of Beverages in Everyday Life
The Beverage Landscape Continues to Evolve in Step With Changing Consumer Needs. Consumer expectations for beverages to “do more” —…
Learn moreOrganics Are Hot — Pandemic Fuels Ongoing Consumer Demand
The Popularity of Organics Peaks Despite Interest in Distinctions That Go Beyond. Riding a growth curve that has been continuous for years and echoing…
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