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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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What’s Next in Cooking and Meals?
Even though it’s likely a little hazy, we can all probably remember the big shifts that occurred in meal planning and cooking at the start of the pandemic:…
Learn morePrice Shocks for Food Culture: Is It Enough to Spur Brand Switching?
For consumers and businesses alike, headlines on rising food and beverage prices continue to underscore supply chain issues for food and beverage producers…
Learn moreA Worldview on Sustainability: Findings From Hartman’s Health & Wellness Across the Globe Report
Consumers across the globe tend to be most optimistic about the future of their families and most pessimistic about the future of the planet. This relatively…
Learn moreWe Really Should Talk. Your Consumers Are Telling Us Things You’ll Want to Know About Opportunities for Your Brands.
Consumers, however, are not innovators. They look to food and beverage companies to lead in innovation. They look to you to come up with the new products…
Learn moreThree Big Findings from Our Health & Wellness: Reimagining Well-being Amid COVID-19 Report
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health & wellness aspirations and behaviors. Our…
Learn moreThe Joy of Snacking: An Avenue for Discovery of New Flavor Experiences—Particularly Among Younger Consumers
If you’re looking to boost snack sales, then among a broad range of snack selection criteria, great taste represents a key baseline requirement.…
Learn moreBeyond Price: Private Brands Up the Ante to Drive Differentiation and Retailer Trust
In this past pandemic-challenged year and a half, we have witnessed the extraordinary empowerment of consumers in demanding brands—both name and…
Learn moreTrends Spotlight: Breaking Down the Sober Curious Movement in Alcohol Beverage Consumption
Prior to the pandemic, one of the biggest trends in the beverage landscape was a change in how consumers—particularly younger consumers—approach…
Learn moreA Global, Consumer-Centric View of Health & Wellness Reveals Aspects Unique to Individual Countries—But Also Similarities
Despite cultural differences around the world, consumers display many similarities in approaches and attitudes to Health & Wellness, particularly during…
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