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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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COVID-19’s Impacts on Food Shopping: How We “Source” Today
In years past, Hartman Group reports on consumer grocery shopping behavior (for example, Food Shopping in America 2017) nearly always had the word "shopping"…
Learn moreWhere Is Snacking Culture Headed During a Pandemic?
How Americans eat is a fascinating topic and highly reflective of a changing food culture, one key part of which has been our changing views and behaviors…
Learn moreConsumers Baking Up a Storm: Our Conversation With Karen Colberg, Co-CEO of King Arthur Baking
Not long ago, at the height of COVID-19’s impact, consumers were sheltering in place at home, and while we were busy tracking visible changes in…
Learn moreTaking Control: Consumers Seek to Boost Resilience and Immunity for Better Health
Along with wide-ranging insights into how consumers approach the topic of functionality in relation to foods, beverages, supplements, and lifestyle, our…
Learn moreFrom Eating to Grocery Shopping to Functional Foods: Navigating the New Normal — Essential Hartman Group Insights
Life is a little chaotic these days — maybe you’ve missed the wide range of insights we’ve worked on over the last six months about how consumers…
Learn moreFrom Restaurants to Browsing Grocery Stores and More: Things We Miss — and Our Changing Values
COVID-19 has caused a great deal of stress, anxiety, and disruption and, to boot, a lot of fatigue with a litany of tiresome chores and behaviors that…
Learn moreImprovising With Quarantine Pantries: How Daily Feast Helps Consumers Cook
With consumers stuck at home and cooking a lot more, they've been telling us at The Hartman Group that new sources of culinary inspiration for the…
Learn moreHartman Insights: Our Take on Some of Today’s Important Topics Shaping Consumer and Business Behaviors
Our Hartman Retainer Services team keeps an ever watchful eye on the happenings occurring in the world of food and beverage to help our clients make sense…
Learn moreCOVID-19 and New Modern Convenience
What does convenience look like when a global pandemic throws normal schedules and routines into disarray? The desire for convenience is a key trend…
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