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The Logic of Food Shopping
This webinar presents insights gained this year from quantitative surveys and qualitative interviews, offering a shopper perspective on the most pressing…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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It’s a Brave New World — Where Is Our Food-Obsessed Culture Headed?
Understanding the Why Behind Food Culture: Our Interview With Eve Turow-Paul, Author of the Newly Released Book “Hungry: Avocado Toast, Instagram…
Learn moreThe Big Shift in Consumer Behavior: Meeting the Challenges of Cooking in the Time of COVID-19
Since mid-March, as millions of Americans have hunkered down at home due to the coronavirus pandemic, Hartman research indicates that consumers have adapted…
Learn moreHealthy, Ethical, Sustainable and Rooted in Folklore: Plant-Based Foods and Beverages Thrive During Pandemic
Living up to their energized disruption of established dairy and protein categories that built great momentum in 2019, plant-based foods, beverages and…
Learn moreIn a Time of High Anxiety, Consumers Turn to Functional Solutions — but What Does “Functional” Mean?
Prior to the novel coronavirus pandemic, Americans were already feeling anxious and stressed. The Hartman Group’s Health + Wellness 2019: From Mindfulness…
Learn moreWho Do You Trust? In the Time of a Historic Health Crisis, Doctors and Healthcare Providers Are Most Trusted Sources of Information, Finds New Hartman Group Report
The same report finds that three in ten consumers say they are consuming more functional foods and beverages due to COVID-19.Since mid-March, millions…
Learn moreBig Food Is Back – But for How Long Without Innovation?
Whether empty shelves at food retail, COVID-19-driven shutdowns in facilities, worker (and animal) welfare or shuttered restaurants, we are likely —…
Learn moreHartman/FMI Signature Consumer Research Evaluates Impact of COVID-19 on Grocery Shopper Habits
The Food Industry Association (FMI) released its annual U.S. Grocery Shopper Trends report, which extensively tracks consumer grocery shopping habits.…
Learn moreThe Culture of Organic Today: Who Buys Organic and Why
Our minds are preoccupied with the impact of COVID-19 on how we live and work — and understandably so. But in the midst of the novel coronavirus…
Learn moreThree Findings From Hartman/FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report (Apr. 29-May 10, 2020)
From the outset, it was evident that the coronavirus pandemic would not be a short-lived event. It has profoundly changed our world — and continues…
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