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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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The comparison game: Redefining premium products
How would you define “premium” frozen pizza? Is it the toppings? The packaging? Is it from a local or regional chain? Now, if you asked your neighbor…
Learn moreEnergy, immunity and the interconnected path to wellness
This time of year, it’s easy to lose sight of self-care amidst the holiday chaos. Between the long to-do lists, shortened daylight hours, and inevitable…
Learn moreSpontaneous vs. planned occasion insights
Picture this: you’re unpacking from your weekly grocery shop, making sure you didn’t miss anything — especially for your dinner party on Friday.…
Learn moreLessons from the luxury fruit market: Redefining premium
Luxury fruit may finally be cracking into the U.S. market. From Cherimoyas to Royal Riviera pears, a recent article in Modern Farmer credits America’s…
Learn moreNew report published: “Health Benefits 2024”
“I always feel like I can be doing more. So, I'm always willing to try new things, and I am always looking for that next product that's really going…
Learn moreRestaurant-sourced vs. non-restaurant-sourced occasion insights
Restaurant-sourced foods and beverages are often seen as a special occasion or indulgence: 22% of these occasions are motivated by a desire for “food…
Learn moreBeyond Organic 2024: Your category in focus
Whether shopping organic or conventional, consumers have long prioritized distinctions of freshness and simplicity—but how they express these values…
Learn moreUnwrapping the new “premium”
72% of consumers say quality is the most important attribute when shopping for foods and beverages, tied only with price. This underscores the importance…
Learn moreMeal vs. snack occasion insights
We all know the feeling of adding an irresistible snack to your cart in the checkout line, or mindlessly grabbing something to nibble on while you make…
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