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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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On-trend innovations in the season of routine
August through October is what we like to call “the season of routine”: vacations wrap up, kids are back out of the house and the need to juggle packed…
Learn moreFuture of supplements: Thoughts on a changing landscape
Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…
Learn moreAt-home vs. away-from-home eating occasion insights
76% of eating and drinking occasions take place at home, where consumers tend to crave comfort: a familiar taste, something that’s easy to eat or something…
Learn moreIsn’t that (spicy) sweet? Trends in frozen treats
Here in Washington State, we have a running joke that summer doesn’t actually start until July 5th. And while our Independence Day cookouts are often…
Learn moreNew report published: “Beyond Organic 2024”
“Organic to me means something. It's a label that has a definition and that has some standards that seemingly have to be maintained. I know that certain…
Learn moreStrategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
Learn moreEnergy, evolved: How CPG brands can grow with consumers’ health aspirations
Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…
Learn moreDining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn moreSneak peek: Qualitative perceptions and priorities within organic
Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated with…
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