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The Logic of Food Shopping

This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…

Modern macronutrients: A strategic guide to ingredient opportunities

The way consumers think about nutrition labels is changing fast.  In our latest white paper, we explore how shifting health priorities, diverse cultural…

Health & Wellness 2025: The Interplay of Vitality and Longevity

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

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189 results found

August 12, 2024 | Article

On-trend innovations in the season of routine

August through October is what we like to call “the season of routine”: vacations wrap up, kids are back out of the house and the need to juggle packed…

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July 29, 2024 | Article

Future of supplements: Thoughts on a changing landscape

Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…

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July 15, 2024 | Article

At-home vs. away-from-home eating occasion insights

76% of eating and drinking occasions take place at home, where consumers tend to crave comfort: a familiar taste, something that’s easy to eat or something…

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July 08, 2024 | Article

Isn’t that (spicy) sweet? Trends in frozen treats

Here in Washington State, we have a running joke that summer doesn’t actually start until July 5th. And while our Independence Day cookouts are often…

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July 01, 2024 | Article

New report published: “Beyond Organic 2024”

“Organic to me means something. It's a label that has a definition and that has some standards that seemingly have to be maintained. I know that certain…

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June 24, 2024 | Article

Strategic consulting: On demand

Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…

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June 17, 2024 | Article

Energy, evolved: How CPG brands can grow with consumers’ health aspirations

Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…

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June 12, 2024 | Article

Dining dynamics: Alone vs. social eating occasion insights

The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…

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June 03, 2024 | Article

Sneak peek: Qualitative perceptions and priorities within organic

Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated with…

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