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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Raising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreNew report published: “Future of Snacking 2024”
After spending the last two months analyzing consumer snacking habits, needs and preferences, we’re excited to announce that Future of Snacking 2024:…
Learn moreStrategic risk-taking in the Organic/Natural space
Bold ambitions often come with a side of risk. Making strategic moves like launching a new product in a highly competitive category are inherently challenging, but…
Learn moreFrom cravings to conscious choices: The future of healthy snacking
Snacks today are much more than fillers between meals: they’re an expression of personal goals and values in our fast-paced, health-conscious world.…
Learn moreIndustry news: New standards for the organic industry
You may have seen the recent FoodDive article on significant amendments coming to the USDA’s National Organic Program. We’re deeply passionate about…
Learn moreStrategic planning for emerging realities
Creativity cannot be rushed. Strategic decisions should not be rushed. In today’s fast-moving marketplace, however, many business leaders feel like…
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