Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions

Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…

The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

Latest content

32 results found

October 03, 2022 | Report

Food Sourcing in America 2022

“Food Sourcing in America 2022” is the latest in Hartman Group’s research series has tracked food shopping (and, more broadly, food sourcing) trends…

Learn more
June 01, 2022 | Report

Modern Approaches to Eating 2022

“Modern Approaches to Eating” explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and…

Learn more
March 18, 2022 | Report

Organic 2022: Then, Now, Next

“Organic 2022: Then, Now, Next” – a continuation of Hartman Group’s long-running syndicated research on the organic market – explores the transformation…

Learn more
March 14, 2022 | Report

Eating Occasions Dashboards 2021

This special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary Compass…

Learn more
January 04, 2022 | Report

At the Dining Table 2021: American Meals and Cooking

“At the Dining Table 2021: American Meals and Cooking” takes stock of where two years of a national pandemic have left U.S. consumers amidst influences…

Learn more
September 30, 2021 | Report

Sustainability 2021: Environment and Society in Focus

“Sustainability 2021: Environment and Society in Focus”, part of Hartman Group’s foundational Sustainability syndicated study series, updates long-standing…

Learn more
July 01, 2021 | Report

Health & Wellness Across the Globe

“Health & Wellness Across the Globe” report extends Hartman Group’s Health and Wellness expertise to provide in-depth analysis and thought-provoking…

Learn more
June 30, 2021 | Report

Brand Ambition: Food and Beverage Private Brands & Beyond

“Brand Ambition: Food and Beverage Private Brands & Beyond” report examines how trends in the American cultural landscape have affected the role…

Learn more
March 30, 2021 | Report

Health & Wellness: Reimagining Well-being Amid COVID-19

 “Health & Wellness 2021: Reimagining Well-being Amid COVID-19” updates Hartman’s perspective on the American health and wellness landscape…

Learn more
Show