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Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
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Eating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreRevisiting 2023’s macro trends
Culture is messy: sometimes it’s predictable, but more often it’s chaotic. Some trends endure for years or even decades, while others are over…
Learn moreNavigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
Learn moreBeautiful chaos: Embracing the power of occasion-based sampling
It might sound obvious that food and beverage businesses should adopt a consumer-led strategy. After all, your products wouldn’t exist if no one…
Learn moreGlobal health and wellness: A case study for business innovation
There are few trends more perennial than the global focus on being well. Perhaps it’s no surprise that business leaders continue to search for new…
Learn more7 key needs driving Gen Z’s food choices
Gen Z is flying through formative life stages with unparalleled access to information, technology and global culture, shaping them into some of the most…
Learn moreConsumers don’t trust companies when it comes to sustainability…And here’s what to do about it.
If you’ve been following our conversations around sustainability in the last few months (or years, really), you’ve heard us talk at length…
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