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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Raising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreNew report published: “Future of Snacking 2024”
After spending the last two months analyzing consumer snacking habits, needs and preferences, we’re excited to announce that Future of Snacking 2024:…
Learn moreStrategic risk-taking in the Organic/Natural space
Bold ambitions often come with a side of risk. Making strategic moves like launching a new product in a highly competitive category are inherently challenging, but…
Learn moreFrom cravings to conscious choices: The future of healthy snacking
Snacks today are much more than fillers between meals: they’re an expression of personal goals and values in our fast-paced, health-conscious world.…
Learn moreIndustry news: New standards for the organic industry
You may have seen the recent FoodDive article on significant amendments coming to the USDA’s National Organic Program. We’re deeply passionate about…
Learn moreStrategic planning for emerging realities
Creativity cannot be rushed. Strategic decisions should not be rushed. In today’s fast-moving marketplace, however, many business leaders feel like…
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