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The Logic of Food Shopping
This webinar presents insights gained this year from quantitative surveys and qualitative interviews, offering a shopper perspective on the most pressing…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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From niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreRevisiting 2023’s macro trends
Culture is messy: sometimes it’s predictable, but more often it’s chaotic. Some trends endure for years or even decades, while others are over…
Learn moreNavigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
Learn moreBeautiful chaos: Embracing the power of occasion-based sampling
It might sound obvious that food and beverage businesses should adopt a consumer-led strategy. After all, your products wouldn’t exist if no one ultimately…
Learn moreGlobal health and wellness: A case study for business innovation
There are few trends more perennial than the global focus on being well. Perhaps it’s no surprise that business leaders continue to search for new…
Learn more7 key needs driving Gen Z’s food choices
Gen Z is flying through formative life stages with unparalleled access to information, technology and global culture, shaping them into some of the most…
Learn moreConsumers don’t trust companies when it comes to sustainability…And here’s what to do about it.
If you’ve been following our conversations around sustainability in the last few months (or years, really), you’ve heard us talk at length about the…
Learn moreMastering convenience: How restaurants can cater to busy lives
Kids are back in school, adults are navigating return-to-office mandates, and life just feels busy right now. When the pressure of hectic schedules brings…
Learn moreNew study: Understanding Gen Z and Alpha’s food lives
Looking up information in books? Ew. Talking on the phone instead of texting? Big yikes. Dial-up internet? As the kids would say… “We don’t…
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