Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
Latest content
173 results found
Coming This Week: New Hartman Report Food Sourcing in America 2022
Is Mass putting another nail in Grocery’s coffin? Our newest report Food Sourcing in America 2022 finds that shoppers are demonstrating a lack of…
Learn moreConsumer vs. Restaurant – New Hartman Report Details the Challenges of Eating Out
Americans love to eat out, and yet our new report, Modern Approaches to Eating, details how restaurant offerings present challenges to individual…
Learn moreConsumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn moreUpdate: Inflation and Grocery Shopping Today – Currently Examined in New Hartman Study, "Food Sourcing in America 2022"
We are examining the topic of inflationary impacts and other emerging consumer considerations (e.g., ongoing pandemic food procurement, supply chain disruptions, global…
Learn moreTrends in Grocery Shopping Today – FMI and Hartman Group Resources
From hybrid grocery to the changing food shopping landscape, we profile recent insightful resources from FMI—The Food Industry Association (with…
Learn moreNew Modern Approaches to Eating Report Sneak Peek: Rules of Eating and Our Complex Relationship with "Diet"
Trends in consumer motivations for diet and eating examined in upcoming Hartman Modern Approaches to Eating report. For over 20 years The Hartman…
Learn moreInflation and Grocery Shopping Today – Next Up in New Hartman Study Food Sourcing in America 2022
Our newest study Food Sourcing in America 2022 examines the impact of the pandemic (and adjustments made since) in terms of food sourcing as well as emerging…
Learn moreNew Study: Food Sourcing in America 2022
Building on 20 years of shopper research and insights, our newest study to launch examines how Americans shop for and procure foods and beverages today.…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more