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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
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Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Learn moreRethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Learn moreModern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Learn moreValue in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Learn moreThe New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Learn moreCulture and Consumer Resilience: A Case for Empathy
Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…
Learn moreFuture of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreSocial Sacrifice: The changing ideals of American eating
The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…
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