In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when premium was solely associated with high prices and exclusivity; now, it’s about differentiation, emotional connection, and a commitment to improvement. They shared insights into the nuanced expectations and opportunities that can help brands stay relevant. Watch the recording now.
Presenters: Shelley Balanko, Ph.D., Senior Vice President, Business Development; Melissa Abbott, VP of Syndicated Studies
Duration: 30 minutes
Presenters: Shelley Balanko, Ph.D., Senior Vice President, Business Development; Melissa Abbott, VP of Syndicated Studies
Duration: 30 minutes