In this informative webinar, members from Hartman Group and M Booth will share key insights, implications and recommended communications for CPG food and beverage brands, food retailers and food service operators based on data and insights from The Hartman Group’s report," Modern Approaches to Eating 2022."
"Modern Approaches to Eating" explores the spectrum of diets and eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.
Topics in the webinar include consumer aspirations, attitudes and behavior relating to:
"Modern Approaches to Eating" explores the spectrum of diets and eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.
Topics in the webinar include consumer aspirations, attitudes and behavior relating to:
- The cultural context for diets and eating approaches
- Eating approach motivations, strategies and challenges
- Use and perceptions of popular diets
- Plant-focused diets and eating
- Weight management challenges, practices and beliefs
The webinar ends with implications and recommended communications from M Booth for food and beverage brands, food retailers and food service operators in terms of how consumer diets and eating behaviors will influence the marketplace both today and going forward.