Translating consumer behavior and food culture into strategic growth opportunities
Expertise
Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.
Consumers
Uncover the “why” behind their words and actions
Occasions
Reveal disruptive insights on food and beverage consumption
Topics
Tap into foundational, trended topical research
Marketplace
Navigate shifts across product categories, retail and food service
Capabilities
Our team of experts will help you understand not only what consumers say and do, but how they feel.
Thinking
Products & services
Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.
Syndicated reports
Subscription services
Custom research
Recent reports
Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities.…
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
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