Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Consumers

Uncover the “why” behind their words and actions

Occasions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Topics

Tap into foundational, trended topical research

Marketplace

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

HG Capabilities
Insights

Thinking

October 06, 2025 | Article

Texas sued for banning cultivated meat

The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale…

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September 29, 2025 | Infographic

Do consumers still care about sustainability?

Sustainability 2025: Do consumers care? contains data and insights that shed light on consumers’ societal concerns, personal priorities, key sustainability…

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September 15, 2025 | Infographic

Global Case Study

The future isn’t just something that happens; it emerges from human systems and choices. The Hartman Group’s Trends and Foresight capabilities focuses…

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September 08, 2025 | Article

Back to Routine: Understanding the Emotional Landscape of Food Shopping

September finds many consumers settling back into familiar routines, including food planning, procuring, and preparation. For some, these routines feel…

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August 11, 2025 | White Paper

Rethinking Brand Strategy in a Shifting Landscape

In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…

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July 23, 2025 | Webinar

Behind the scenes of “Food Sourcing in America 2025"

This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…

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June 25, 2025 | Webinar

The Logic of Food Shopping

This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…

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Products & services

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Subscription services

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Recent reports

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As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…

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Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow. 

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Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…

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