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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Inside occasion decision and acquisition timeframes
When it comes to food and beverage decision making, we often consider two lines of thinking: spontaneity vs. planning. However, a combination of…
Learn moreThe long uncertain runway of GLP-1s
Is your business prepared for the seismic shifts of a growing GLP-1 user base? GLP-1s: Seizing Opportunity in a New CPG Landscape will equip you with the…
Learn moreRedefining balanced snacking
Snacks continue to play a dominant role in American eating occasions—but culture is shifting. As GLP-1 medications proliferate and appetites evolve, consumers…
Learn moreConsumer map of digital influence
In an increasingly digital food shopping landscape, consumers navigate a complex ecosystem of influence winding through multiple platforms. As a result, the…
Learn moreFiber: The next trend in nutrient maxxing?
Protein has dominated food and beverage innovation in recent years—but no nutrient owns the spotlight forever. Curious how health-related…
Learn moreFrom pairings to the unexpected: What’s driving flavor innovation
Today’s boundary-pushing food and beverage flavors reflect a dynamic history of cultural exchange, access to global ingredients, advances in food science…
Learn moreDigital food culture divide
As consumers scroll through endless recipes, hacks and viral products, they still have to answer the most basic question: “What should I actually buy, cook…
Learn moreFreshness and Purity: What Consumers Prioritize in Food & Beverage
Our upcoming research, Claims and cues 2026, will explore the signals and attributes consumers value most at the moment of purchase, equipping brands, retailers…
Learn moreProtein, America’s hero nutrient, is evolving to be more about quality and less about quantity
Wondering about the future of protein or perhaps pondering the wisdom of mashups? Ideas in Food 2026 makes sense of emerging indicators of trends by explaining…
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