“I always feel like I can be doing more. So, I'm always willing to try new things, and I am always looking for that next product that's really going to help me achieve my goals.” — Jessi, 41
Avoiding illness or disease hardly equates to health by today’s standards. And while fresh, whole foods are still widely seen as the foundation of wellness, they don’t always meet the nuanced health needs of today’s consumer.
Our newly-published report, Health Benefits 2024: From Energy to Immunity, examines how consumers leverage functional foods, beverages and supplements to not only fill in the gaps for whole foods, but address specific priorities across targeted areas — and where brands can step in to meet their evolving needs.
Roughly half of all consumers say they are interested in finding new functional foods, beverages or supplements with specific claims to support specific health benefits. This growing interest opens the door for new brands and innovative products. To seize these opportunities, you need the latest data and insights.
Health Benefits 2024 is distinct from our longstanding Health & Wellness research series, building on that foundation with unique qualitative and quantitative insights into eight key health benefits driving growth in the CPG industry today:
- Weight (with a special section focused on GLP-1 medications)
- Sleep
- Energy
- Emotional health
- Beauty
- Gut health
- Cognition
- Immunity
Detailed dashboards on each of these health benefits help ingredient producers, national brands, private brands, retailers and foodservice providers interpret key details like:
- P3M products/services used to support the benefit area
- Frequency of functional food/beverage/supplement usage in support of the benefit
- Types of functional foods/beverages used in support of the benefit
- Types of supplements used in support of benefit
- Influence of brand in the benefit area
- Benefit-specific recommendations
Consumers are leveling up their wellness strategies. How will you innovate to offer the targeted value and tangible benefits they seek? Purchase your copy of the report today for a guidebook to success.