The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused on.* There is clear demand for new beauty-supporting functional foods, beverages and supplements — personal care brands would be wise to take notice, and food and beverage brands in the space should prepare to defend. 

Download our latest white paper to see why beauty’s convergence with wellness culture is not only shifting cultural ideals, but opening the door for strategic expansion into new categories.