Functional Food & Beverage and Supplements 2020

Understand the health issues and concerns driving consumers' purchase and usage behaviors. Know the implications to more effectively engage with consumers and better navigate a new array of business challenges. 

Functional Food & Beverage and Supplements is a new study from The Hartman Group. The study has its roots in both the long-running tracking study on Health + Wellness (most recent wave published in 2019) and the 2018 seminal Modern Beverage Culture study. This research was conceived to extend understanding of the important elements of the functional solutions space included in prior studies.