THG Capabilities & Services Overview

The Hartman Group is a food culture consultancy. 

Our mission is to translate consumer behavior and food culture into strategic growth opportunities for our clients. 

You can never fully understand why consumers are changing if you don’t understand how the broader culture they live in is changing. Since 1989, The Hartman Group has been immersed in the study of American food and beverage culture while also keeping a finger on the pulse of the global ecosystem in which it operates. 

We are a team of social scientists, marketers and business professionals with deep industry experience and a passion for food. We have spent years challenging common assumptions about consumer culture with one goal in mind: your success.