All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based on their level of engagement within health and wellness — not demographics — we can better understand how and why trends evolve in this space.
Hartman Group’s proprietary World of Health and Wellness Model has informed over 20 years of consumer research, helping key industry players uncover deep insights based on consumer behaviors, attitudes, trusted information sources, dietary choices, purchasing and production criteria and more.
Curious what priorities and behaviors define Core consumers today, and how will those influence trends within your category over the next 3-5 years? Stay tuned for Health & Wellness: The Interplay of Vitality and Longevity, coming March 2025.