Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production) and less on fancy packaging or flavor alone.
Functionality is shaping up to be the next big wave in premium foods and beverages, and understanding what cues are relevant across different consumer segments is critical to gaining an advantage.
Our highly-anticipated study, Premiumization and Everyday Values 2025, helps you understand how Taste Enthusiasts, Health Seekers, Sustainability Agents and Easy Optimizers evaluate products and experiences in their search for premium cues. With in-depth insights at the category level, this report offers strategic guidance for success in the new premium food and beverage landscape.