Love them or hate them, ‘tis the season of resolutions. Many of your customers are actively pursuing a new goal or revisiting an old one they didn’t accomplish — others may have given up entirely.
While New Year's resolutions tend to focus on near-term goals, many consumers are also supporting more ambiguous long-term priorities, like their longevity and healthspan. Our forthcoming Health & Wellness 2025 report sets out to clarify these concepts, with tangible implications and recommendations for food and beverage companies looking to support consumers in their quest for a better quality of life – for longer.