FMI, with research by The Hartman Group, launches third report in a six-part series: “Navigating A Hybrid World.” FMI’s 2022 U.S Grocery Shopper Trends series examines how food retail customers are shopping online, in-store, and both.

FMI—The Food Industry Association has released its third report in a six-part U.S. Grocery Shopper Trends 2022 series conducted in partnership with The Hartman Group.

Titled “Navigating A Hybrid World,” the report finds that the expanding food retail marketplace has prompted new habits for shoppers who have embraced hybrid options and integrated them into their routines. As the research notes, in 2015, only 7% of shoppers reported ordering groceries online within the previous 30 days. By 2022, half of online food shoppers said they shop online every two weeks or more.

Digital shoppers are drawn to the online marketplace for its convenience and value. Being able to see the total cost of their virtual shopping cart before checking out gives them more control and the opportunity to eliminate unnecessary purchases and stay within their budgets. Additionally, 62% of online-reliant shoppers believe online shopping saves more time than in-person shopping, while 40% say online is better than in-person at helping them discover new products.

Navigating A Hybrid World and further information on FMI’s US Grocery Shopper Trends 2022 series are available here.

Each FMI U.S. Grocery Shopper Trends 2022 report will be posted online at FMI.org/GroceryTrends, and users can sign up to be notified when the next report is available.

Curious about other trends in how consumers are shopping for and sourcing groceris and meals today? Information on The Hartman Group’s newly launched Food Sourcing in America study is available here.

More information about Hartman Group capabilities and services is available here.

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